Ad Council ads, briefly crossword clue
16 Down · WSJ Crossword, August 14, 2026 · 4 letters
Explanation
The answer to “Ad Council ads, briefly” is PSAS. It appears as 16 Down in the Wall Street Journal crossword of August 14, 2026, a Friday puzzle titled “If I Were You” by Gary Larson & Amy Ensz, and it fills 4 squares running top to bottom from row 1, column 19 of the 21×21 grid.
The shortening cue in the clue tells you to expect an abbreviation or initials rather than a full word. The entry begins with P and ends with S, and contains 1 vowel and 3 consonants. If you are working from the crossings, two or three confirmed letters from the Across entries should be enough to lock it in. Friday puzzles are the Journal’s contest crosswords with a hidden meta answer, so expect the rest of this grid to be pitched at the same level.
Past appearances
PSAS has not appeared as an answer in any other WSJ puzzle in our index, which runs from May 2026 onward. It will be listed here the next time it turns up.